FREE DOWNLOAD Þ AlchemyEXPORT

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FREE DOWNLOAD Þ AlchemyEXPORT Ò ❰Download❯ ➶ AlchemyEXPORT Author Rory Sutherland – Dcmdirect.co.uk ' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hat ' A breakthrough book Wo' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feelthan they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearlymillion times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrational'. With witty anecdotes and deep consideration of ‘conventional thinking’ Alchemy proposes a effective and enjoyable way to solve difficult problems that affect us all

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' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrationa. and having a bit o fun

Rory Sutherland È 1 FREE DOWNLOAD

AlchemyEXPORTA breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrational. Great book