read The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! review À eBook or Kindle ePUB » ❰Read❯ ➲ The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Author Al Ries, Jack Trout – Dcmdirect.co.uk There are laws of nature so why shouldnRstanding and succeeding in the international marketplace From the Law of Leadership to The Law of the Category to The Law of the Mind these valuable insights stand the test of time and present a clear 22 Immutable Laws PDF #200 path to successful products Violate them at your own ri. Just loved this book Great common sense advice in a uick and easy readAs mentioned in other reviews that the companies used as examples are a little outdated the concepts within are I feel even relevant to today's marketing strategies that should be being applied given the rise of marketing becoming about creating something meaningful rather than trying to bulldoze people in to buying a product just because it is manufactured by an established brand or because we're told it's the next big thing which is dying out as fast as the dinosaurs didThe face of business and providing what the customer actually wants is a trend that is gathering speed the consumer has discovered their ability to decide what works for them and put their hard earned cash in to a company that can 'speak' directly to them as individuals rather than as the faceless massesPeople are tired of and also becoming savvy to the fact they are being 'sold' to A lot of the laws break down these tactics and highlight the ever changing face of marketing and salesThere has been a revolution in the world of marketing taking place lead by the likes of Seth Godin and Bernadette Jiwa on how to build brands no matter how big or small that consumers are welcoming in to their hearts and homes and this book is a great accompaniment to those authors and their ideas
Al Ries, Jack Trout ↠ 3 download
There are laws of Immutable Laws eBook #8608 nature so why shouldn't there be laws of marketingAs Al Ries and Jack Troutthe world renowned marketing consultants and bestselling authors of Positioningnote you can build an impressive airplane but it will never leave the ground if you i. Like many other readers I found this book via Tim Ferris's blog Like most things Tim Ferris there is sizzle than steak hereSince I am not a marketing professional I found some of the content valuable Especially the ideas that you need to own a single word concept not your brand name in the consumer's mind that you can't really change perceptions once formed and that you need to define a category you are first in if the broad category is ruled by someone elseThe book is pre Internet and somewhat dated as others noticed too This applies mostly to the corporations and products used as examples The rules of thumb IMO remain viable The main reason I did not give stars is that much of the content is self evident eg law of hype hype is bad law of resources you need money to develop and market etc
read Ç eBook or Kindle ePUB ↠ Al Ries, Jack Trout
The 22 Immutable Laws of Marketing Violate Them at Your Own RiskGnore the laws of physics especially gravity Why then they ask shouldn't there also be laws of marketing that must The 22 PDF be followed to launch and maintain winning brands In The Immutable Laws of Marketing Ries and Trout offer a compendium of twenty two innovative rules for unde. I've read a lot of books on marketing and business and in additional to running my own medical practice for 35 years I serve as a business consultant for all kinds of businesses and organizations I was curious about this book because of the word 'immutable' in the title Hard to believe that there are 22 'immutable' anythings about any topic To my surprise what the authors have to say is uite credible and derived from a LOT of 'real time' examples While I didn't agree with everything purported by the authors I got insight and value from this book than most things I read about business and the points they make are 'take home' and not difficult to apply It left me looking with 'new eyes' at consulting and what makes businesses successful and that's usually what I want most for an investment of my time