READ & DOWNLOAD Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition 107

Claude C Hopkins ☆ 7 READ & DOWNLOAD

READ & DOWNLOAD Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition 107 ✓ ✤ [Download] ➼ Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition By Claude C Hopkins ➶ – Dcmdirect.co.uk This is the only version available that contaS that are common in all performance based marketing today such as the idea of testing and measuring ad effectiveness writing to one person understanding and using psychology basing advertising on sales eliminating risk learning what the thousands want to understand what the millions will buy It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. It may feel somewhat a little dated because of the examples etc but the principles explained are good fundamentals I would like to see a refreshed edition perhaps in sync with the age of data but what do I know

FREE READ ↠ eBook, PDF or Kindle ePUB ☆ Claude C Hopkins

This is the only version available that contains the complete and unabridged text from the original Library of Congress edition of Claude Hopkins' classic book Scientific Advertising The editor has checked each of the words of the text against the corresponding word in the Library of Congress Edition This procedure has produced an exact facsimile of the edition This book is recommended by David Ogilvy who says. Das Buch ist den ohnehin niedrigen Preis nicht wert Themen werden nur angerissen es wird angenommen dass der Leser Begriffe wie keying und line ohne Kontext kennt Da das Buch von 1923 ist wird nur von Mailorder Werbung gesprochen Die Texte sind so schlecht verfasst dass sich mir die Frage stellt ob der Autor jemals einen dieser Werbetexte selbst verfasst hat Ich rate jedem davon ab dieses Buch zu kaufen Hier die Kernaussage des Buches Testet jeden Text Bild und Überschrift im kleinen Rahmen

SUMMARY Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

Scientific Advertising 1923 1923 Library of Congress Facsimile EditionNo one in advertising should attempt to proceed without it Marketing legend Jay Abraham cites it as the primary text in the field Many other masters of marketing concur It can even be said with certainty that this book is the precursor to the modern phenomenon in advertising of Big Data That is merely the conclusion one reaches after thoroughly understanding this groundbreaking book It contains many principle. The author assumes that you you know the old lingo freely talking about split runs and traced returns I had to look up a few of theseThe tone is a little dogmatic at times but for some reason that did not irritate me I guess that Hopkins impressed me enough with his superior knowledge that I allowed him thatMuch of this stuff still seems relevant today II kept thinking That's also true for for advertising copy in ebay and facebookIn common with other authors in the advertising industry Hopkins portrays advertising as a beneficial service for consumers rather than a tool to persuade us to buy stuff against our better judgement In fairness Hopkins does focus on giving us reliable and accurate information from the manufacturer so that we can make our own decision rather than using Hidden Persuaders