Read ↠ Alchemy: The Surprising Power of Ideas That Don't Make Sense 105

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Read ↠ Alchemy: The Surprising Power of Ideas That Don't Make Sense 105 Ì ❰PDF❯ ✅ Alchemy: The Surprising Power of Ideas That Don't Make Sense Author Rory Sutherland – Dcmdirect.co.uk A breakthrough book Wonderfully applicable to everything in life and funny as hell Nassim Nicholas By letting go of logic and embracing the irrational A breakthrough book Wonderfully applicable to everything in life and funny as hell Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we arent and we dontIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence peoples choices you have to bypass reason The best ideas dont make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrational. I would like to have my money back Seriously I hate adverticement and this is what the book describes I do not watch those TV channels that show adverticements I don't like the tricks this book reveals I have about tvelve books by behavioural economists and psychologists Ariely Cialdini Taleb Thaler etc which I have enjoyed This did not add much new to those This book almost made me a socialist though I have never been a one I agree much with the person who gave one point to this book I give my two points from the good start There must be a lot of cultural differences because in Northern countries I am a Finn we regard high taxes as basis of our well being It is difficult to understand the idea of tax rebates to pension contributions because pension is a basic right and belong to everybody The state takes care if your organizations does not automatically pay for it It's going to bringa lot of problems if you give a choice in this matter The perspective of the book is difficult for me What we need is less selling and bying I do not know what was the aim of this book To sell or to show the tricks in order to win them

Rory Sutherland ☆ 5 Read

Surprising Power PDF #10003 A breakthrough book Wonderfully applicable to everything in life and funny as hell Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the The Surprising Power of Ideas PDFEPUBpain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we arent and we dontIn many crucial areas of our lives reason plays Alchemy The PDFEPUBa vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence peoples choices you have to bypass reason The best ideas dont make rational sense they make you feelthan they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he The Surprising Power PDFEPUB #191 blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very w. Excellent book full of interesting ideas and examples Slightly annoying use of footnotes on almost every page but not enough to deduct a star from the rating

review ´ PDF, eBook or Kindle ePUB free ☆ Rory Sutherland

Alchemy The Surprising Power of Ideas That Don't Make SenseEll be solved by letting go of logic and embracing the irrational A breakthrough book Wonderfully applicable to everything in life and funny as hell Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do The Surprising Power of Ideas PDFEPUBcountdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we arent and we dontIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence peoples choices you have to bypass reason The best ideas dont make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved. Interesting but long winded