Read Different Escaping the Competitive Herd doc à Escaping the Competitive Herd ✓ dcmdirect

kindle ✓ Escaping the Competitive Herd µ Youngme Moon

kindle ✓ Escaping the Competitive Herd µ Youngme Moon Pushed them into a dizzying herd of indistinct options Youngme Moon identifies the outliers the mavericks the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that isadventurous Some are even hostile almost daring you to buy what they are selling Using her or Youngmee Moon's Different was an easy and educational readPROS Not too robotic flows as in conversation yet structured enough a lot of examples to bring her points to lifeCONS In all honesty there isn't that much content in the book other than what the cover says Escaping the competitive herdShe talks about heterogeneous homogeneity where proliferation of category differentiation has resulted in sameness and gives Laundry detergent as an example Tide regular Tide with bleach Tide this Tide that product expansion by additionmultiplication That's really about it Other chapters sort of beat this dead horse over and over in slightly different ways but doesn't add additional insight To be honest the discipline of marketing is case by case business and cannot be taught in a classroom or a book in my opinion so I do give kudos to Prof Moon for trying to make this book as entertaining and not so generic as much as possiblePeople new to marketingbranding might find this still a great read but ppl with marketing experiencebusiness education may find this shallow

book Different Escaping the Competitive Herd

Read Different Escaping the Competitive Herd doc à Escaping the Competitive Herd ✓ dcmdirect · [Download] ➽ Different: Escaping the Competitive Herd Author Youngme Moon – Dcmdirect.co.uk What if working like crazy to beat the competition did exactly the opposit Iginal research on companies such as IKEA and Google Moon will inspire you to be counterintuitive and meaningfully different to rethink your business strategy to stop conforming and start deviating to stop emulating and start innovating Because to stand out you must become the exception not the rule “There is a homogenous nature in competition and the need to set your brand apart This book describes differentiation through reverse positioned branding breaking away branding or hostile branding to separate and distinguish a business entity from its competition Providing live communications to your customers not only disrupts the brand category but also provides value” – Graduate student comment Different was used as a reuired text in the graduate Design Management program at the Shintaro Akatsu School of Design at the University of Bridgeport

Youngme Moon µ Different: Escaping the Competitive Herd doc

Different Escaping the Competitive HerdWhat if working like crazy to beat the competition did exactly the opposite making you mediocre andlike the competition? In today's world of overabundant consumer choices and superfluous apps upgrades add ons and features brands have become nearly identical as their efforts to outdo one another have Should have been a ten page paper The messages are not breakthrough or new I also did not appreciate the author's concentrated efforts of using fancy word where better fitting alternates were widely available and the than occasional HBS name dropping We KNOW you teach at HBS we don't need to be reminded needlesslyThe detail on referred cases at the end of the book adds one star to otherwise one star bookIn summary A few good approaches but not enough material to make those into a book