Viral Loop kindle ☆ Hardcover ☆ adam penenberg

kindle Viral Loop

Viral Loop kindle ☆ Hardcover ☆ adam penenberg ☆ [PDF / Epub] ★ Viral Loop By Adam Penenberg – Dcmdirect.co.uk You read a book you recommend it to a friend That friend tells another friend And another until the book becomes this year's word of mouth sensation This is the first to analyze the power of the 'You read a book you recommend it to a friend That friend tells another friend And another until the book becomes this year's word of mouth sensation This is the first to analyze the power of the 'pass it on' phenomenon introducing us to the architects of the mightily efficient money spinning model known as the Viral Loop the secret behind some of the most successful businesses in recent history Outfits such as Google eBay Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming The genius lies in the model's reliance on replication what's the point of using Facebook if none of your friends can see your profile or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want need and desire growth can and will take care of itself Find out why the Loop will catch us all up sooner rather than later My initial thinking was that this book would provide reasons for the viral spread of something Rather it turned out to be about the stories behind products and ideas that gone viral That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viralThe book provides some interesting insight into many of the products and services we know well such as Netscape and EBay that have grow from humble beginnings into multi billion dollar businesses The book does contain examples of how viral growth was seeded by things such as the Hotmail email signature tagWhat the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors All you need is an idea and then some strategy to allow it to be shared The Internet now makes such a strategy much easier but is does not however guarantee success by any meansThe book is easy to read and is very entertaining Inside it does contain the reasons why some products go viral but these by by no means can applies to other products However the book does demonstrate how very simply ideas with virtually no formal marketing or advertising can grow astronomically with no investment except for networking people

epub Û ô Adam Penenberg

You read a book you recommend it to a friend That friend tells another friend And another until the book becomes this year's word of mouth sensation This is the first to analyze the power of the 'pass it on' phenomenon introducing us to the architects of the mightily efficient money spinning model known as the Viral Loop the secret behind some of the most successful businesses in recent history Outfits such as Google eBay Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming The genius lies in the model's reliance on replication what's the point of using Facebook if none of your friends can see your profile or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want need and desire growth can and will take care of itself Find out why the Loop will catch us all up sooner rather than later This was a good read for someone who has lived on another planet as people have often accused me of doing during the evolution of the internet Though there are still those in my cohort who are discovering and being bewildered by advances such as email I am not that far removed from the 21st century For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive this might be a good primer to ease entry into modernityThis is a near painless view of what's happening all around us old timers in the post 911 period of American history You probably need to do this if you were born in the pre Korean conflict era

Adam Penenberg ô Viral Loop reader

Viral LoopYou read a book you recommend it to a friend That friend tells another friend And another until the book becomes this year's word of mouth sensation This is the first to analyze the power of the 'pass it on' phenomenon introducing us to the architects of the mightily efficient money spinning model known as the Viral Loop the secret behind some of the most successful businesses in recent history Outfits such as Google eBay Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming The genius lies in the model's reliance on replication what's the point of using Facebook if none of your friends can see your profile or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want need and desire growth can and will take care of itself Find out why the Loop will catch us all up sooner rather than later This book is truly fascinating The book covers the origins the rise and fall of several dot comsThe author interestingly starts with Tupperware a company that has nothing to do with the internet Tupperware however was the first company to use social groups to sell All pyramid schemesAmway uickstar operate using the same mechanismsSome of the companies covered in the book are hotmail flickr facebook ebay myspace paypal bebo netscape friendster twitter What's interesting is that all these companies grew virally with no advertising costspayal was the exception offering users 10 to join Most of them not only grew virally but could not be displaced by newer companies who had deeper pockets and invested in advertising as well as financial lures According to the book once a viral network achieves a viral loop and a point on non displacement it cannot be stopped That's debatable Specially considering orkut had a huge user base and was uickly replaced by facebook in almost all countries Similarly for email even though yahoo and hotmail had a huge user base users uickly switched to gmail Facebook too is now on the email bandwagon Companies need to stay current and offer fresh services to ensure that users see valueThe way I see it all these social networks will converge at some point Or will stay separate but feed into the others' user base ensuring that the overall social ecosystem gets robustThere is an interesting formula in the book related to viral co efficient Companies would reuire a viral co efficient of over 1 to get into viral growth modeViral co efficient xy1 gives you viral growthEg If you invite 10 friends and 15% joinViral co efficient 1015 15 1If you invite 10 friends and 5% joinViral co efficient 1005 05 1 and this network will not grow virallyThe book is about history than anything else and doesn't offer any real insight into the future or even the present considering the book was written in 2009 when facebook was at 200 mill versus 500 mill today That is a big failing since in terms of insights the book has nothing to offer The stories keep you hooked and its fascinating to rewind to how some of today's titans started And that by itself is a really good reason to read this book