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book ì The Irresistible Pull of Irrational Behavior Í Ori Brafman

Sway The Irresistible Pull of Irrational BehaviorA fascinating journey Irresistible Pull PDF #203 into the hidden psychological influences that derail our decision making Sway will change the way you think about the way you thinkWhy is it so difficult to sell a plummeting stock or end a doomed Sway The MOBI #181 relationship Why do we listen to advice just because it came from someone important Why are welikely to fall in love when there's danger involved In Sway renowned organizational thinker Ori Brafman and his brother psychologist Rom Brafman answer The Irresistible Pull eBook #10003 all these uestions andDrawing on cutting edge research from the fields of social psychology behavioral economics and organiz In 2008 Ori and Rom Brafman reached the New York Times Bestseller list with Sway The Irresistible Pull of Irrational Behavior which runs from anecdote to anecdote describing people making decisions that they think are perfectly informed by the facts when in fact they are perfectly informed by many other factors that sway their judgement most of it they don't even realize It's no secret that first impressions deeply color what comes next It's no secret that human's have a emotional side that draws deeply from their intuition about things rather than their uantitative analysis of any given situation Nevertheless it's always fascinating to read these stories as it connects us to the fate of others As long as that's understood I have no trouble with this book Take the story of the Stradivarius on the subway In this encounter a world class concert violinist abandons the music hall and tuxedo I don't even know what a concert violinist would wear in favor of street musicians clothing performing in a subway during rush hour Could anyone discerne a uality performance rising above the noise of their daily lives Very few of the thousands passing by gave than a nodand a grand total of one person actually recognized who he was Is this any different than driving to work in the morning with the sun in your eyes and failing to see that the light has changed from green to red There is no differencerunning that red light was no irrational than failing to pick out a world class performance while rushing to work through a crowded subway stationCompare and contrast that with the decision of a seasoned 747 pilot to abandon his safety checklist in order to save time and reputation What could have possibly driven a man as seasoned and programmed as the computer sitting in front of you now to disregard his own programmingVery little about the human condition can be ascertained from the examples presented in this book other than as worldly and self aware of our surroundings that we think we may be human perception is actually very poor and significantly limited in scope Since we are resourced constrained we tend to take the first information that we assess as necessary for our survival and filter out the rest Which is why a first impression will always have the biggest impact on us No matter where that first impression originates Once our brain does the filteringit doesn't want to go back and reclassify the informationthat's hard work Once we are swayed there is almost no turning backYou could read all the neuro physcology books in the world and not come up with a better explanation for why it happenswhy the irrational decisions shape our human existence Take skydiving for instance Unless you have a burning desire to jump out of a perfectly good airplane I doubt anyone would be able to talk you into it Even when you've convinced yourself the odds are pretty good that you will survive the drop it's not the odds that count No matter how safely you prepare no matter how many facts you read about the safety of the sport diving out the door of an airplane at 10000 feet is not a natural act Plummeting through the wind at up to 200 mph is simply something that our human bodies have never considered at any time during evolutionary development Thus only from the irrational can we arrive at a decision to do soWe cannot change our irrational side Nor should we Through stories not science books like Sway give us a deeper understanding that our irrational side is real It's our instincts that have kept us alive for 10000 years Therefore it's not the irresistible pull of irrational behavior that gives us a story The real story is why can't rational behavior win in the big the tug of war going on in our brain In small ways understanding that which makes us human helps us to recognize the times when we are inhuman as with a corporate decision to lay off 10000 employees to balance the spreadsheet or at a time when we need to invoke our inhuman side like when being in command of a 747 jumbo jet and making a decision to take off in a dense fog We've got the ability to use both sides of our brain The trick is to decide which one it's time to use Sway gives us examples of situations where we should at least consider both sides Four Stars for a very easy read with very good stories as examplesvery similar in style Gladwell

Ori Brafman Í The Irresistible Pull of Irrational Behavior epub

Ational behavior Sway reveals dynamic forces that influence every aspect of our personal and business lives including loss aversion our tendency to The Irresistible Pull of Irrational eBook #208 go to great lengths to avoid perceived losses the diagnosis bias our inability to reevaluate our initial diagnosis of a person or situation and the chameleon effect our tendency to The Irresistible Pull of Irrational eBook #208 take on characteristics that have been arbitrarily assigned to us Sway introduces us to the Harvard Business School professor who got his students to pay for a bill the head of airline safety whose disregard for his years of training led to the tr This book is very intense and very informative It is written from a prospective of a different approach not rarely talked about I found this book to be very interesting it truly held my interest and I remembered many things from this book because I read jit uite some time ago I am happy I made the purchase and I happier that I read it I learned uite a bit by reading this book I am glad I made the purchase

pdf Sway The Irresistible Pull of Irrational Behavior

reader è Sway The Irresistible Pull of Irrational Behavior read ç ➚ Sway: The Irresistible Pull of Irrational Behavior free download ➟ Author Ori Brafman – Dcmdirect.co.uk A fascinating journey into the hidden psychological influences that derail our decision making Sway will change the way you thiAnsformation of an entire industry and the football coach who turned conventional strategy on its head to lead his team to victory We also learn the curse of the NBA draft discover why interviews are a terrible way to gauge future job performance and go inside a session with the Supreme Court to see how the world's most powerful justices avoid the dangers of group dynamics Every once in a while a book comes along that not only challenges our views of the world but changes the way we think In SwayOri and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pul If you've ever wondered after the fact about decisions you've made that left you shaking your head this is the book for you I swear author Ori Brafman must have been at my elbow on several occasions when the opportunity for extreme stupidity presented itself and I jumped at it rather than holding on to some vestige of the mental acuity I am sure I possess There was the time for instance that I paid hundreds of dollars at auction for something for which I had no use which I didn't want and which still mocks me every time I look at it It's all about value the value real or imagined we place on items and outcomes and the skewed way we can sometimes attach ourselves to goals that don't warrant all that consideration let alone the losses they force us to occur along the way to achieving themThis is a book for everyone and I highly recommend it in the audio version because the reader is excellent as well But be forewarned that I found myself sitting in parking lots replaying parts of chapters