FREE DOC ´ READER Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know´ MARK JEFFERY

Mark Jeffery ´ Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know PDF

FREE DOC ´ READER Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know ´ MARK JEFFERY æ [BOOKS] ✮ Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know ✰ Mark Jeffery – Dcmdirect.co.uk NAMED BEST MARKETING BOOKCutives at Microsoft DuPont Nisan Philips Sony and manyother firmsUses data from a rigorous survey on strategic marketingperformance management of 252 Fortune 1000 firms capturing 53billion of annual marketing spendingIn depth examples of how to apply the principles in small andlarge organizationsFree downloadable ROMI templates for all examples given in thebook With every department under the microscope looking for resultsthose who properly use data to optimize their marketing are goingto come out on top every ti

TEXT ´ Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know ´ Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted Data driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness trail andloyalty to new product launch and Internet

TEXT Data Driven Marketing The 15 Metrics Everyone in Marketing Should Know

Data Driven Marketing The 15 Metrics Everyone in Marketing Should KnowMarketing Based on newresearch from the Kellogg School of Management this book is aclear and convincing guide to using arigorous data drivenstrategic approach to deliver significant performance gains fromyour marketingExplains how to use data driven marketing to deliver return onmarketing investment ROMI in any organizationIn depth discussion of the fifteen key metrics every marketershould knowBased on original research from America's leading marketingbusiness school complemented by experience teaching ROMI toexe