Building a StoryBrand kindle ô eBook Clarify Your Message So Customers Will Listen Free Ì dcmdirect

mobi Building a StoryBrand

Building a StoryBrand kindle ô eBook Clarify Your Message So Customers Will Listen Free Ì dcmdirect Á [EPUB] ✶ Building a StoryBrand: Clarify Your Message So Customers Will Listen ✻ Donald Miller – Seven proven elements of powerful stoMost effective messaging for websites brochures and social media Whether you are the marketing director of a multibillion dollar company the owner of a small business a politician running for office or the lead singer of a rock band Building a StoryBrand will forever transform the way you talk about who you are what you do and the uniue value you bring to your customers I felt like everything I read in this book is right and good But I give it four stars because after reading it you realize there is a lot he did not tell you and then you have to assume that those gaping holes are probably found in his 2000 course So in the end this book is a lead as he describes we should use in our marketing to get us to invest in his course Its another bait and switch Still I'm glad I bought the book

doc Æ Clarify Your Message So Customers Will Listen ´ Donald Miller

Mpetitive advantage revealing the secret for helping their customers understand the compelling benefits of using their products ideas or services Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to the real reason customers make purchases how to simplify a brand message so people understand it and how to create the I’ve been a professional writer and copywriter for 50 years now I’ve written fiction and nonfiction books articles blog posts and a boatload of marketing material I’ve used the hero’s journey model for than two decades So when I tell you that Building A Story Brand Clarify Your Message So Customers Will Listen by Donald Miller is a book that taught me a lot that should carry some weightI picked it up because a good and trusted friend told me that he thought I’d like it and learn something At first glance I thought it was another one of those books about the magic of the hero’s journey Even so I dug into it because my friend is almost always right when he recommends a book He sure was right this timeLots of people have written about how to use the hero’s journey in both storytelling and in marketing copy This book is about writing marketing copy especially web copy Donald Miller does four important things that make this book uniue and helpfulHe points out that you shouldn’t be the hero of the story Many writers do that but the customer should be the hero OK then what about the company or the brand? That should be the guide Think Obi Wan Kenobi from Star Wars or Haymitch from Hunger GamesMiller also notes that if there’s no danger there’s no story that matters Most other writers don’t mention the danger or underplay it But the reason we call it the” hero’s journey” is that the hero makes it through the forest when lots of other people don’t Adding that bit on what will happen if the hero fails in his uest will make your marketing copy and your stories strongerIf you’re used to jargon filled marketing books rejoice This isn’t one of them Miller writes good clean prose and his experience as a screenwriter shows up in many of his clear explanationsThat’s enough right there to make this book worth buying But Miller also lays out a process for you to use when you sit down to create your own copy He tells you step by step how to execute copy that brings each one into playIn A NutshellIf you’re an experienced writer or copy writer you should read Building A Story Brand Clarify Your Message So Customers Will Listen by Donald Miller because it will give you some fresh ideas and insights If you’re like me you will already know a lot of what’s here but you’ll benefit from the clear explanations and the practical how tosIf you’re not a pro this is a great book for you to help you either write your own copy for your website or marketing material or evaluate the copy that other people do for you

Donald Miller ´ Clarify Your Message So Customers Will Listen pdf

Building a StoryBrand Clarify Your Message So Customers Will ListenSeven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses This revolutionary method for connecting with customers provides listeners with the ultimate co This is an insightful book especially if you are a bit new to marketing While building a story brand is nothing new Miller does a than adeuate job setting up its importance in marketing and then fleshing out the details in section two After a good discussion of the StoryBrand Brand Script SB7 in section three he discusses how to implement this to build a better website still spot on material He then discusses how this can apply to a large organization then wraps up the book by giving a so called StoryBrand marketing Road MapHowever this is where the book and his obvious marketing ploy at the often hapless reader falls apart At the most crucial stage of the book he skimps on each of the five elements of the Road Map all the time mentioning that there is to be learned at his live conferences held periodically and also online While it's OK to mention this option it is over bearing Not only does it become over bearing but the last part of the book is intentionally short of implementation details as a way to draw the reader into wanting or needing to implement the book's overall strategy It's clever After just investing the time and energy to read the previous near 200 pages and being sold on how important the Story Brand is to marketing success you have now been geared to actually want to bring the circle both learning implementation and even emotionally completeThe next logical step is to check out his company online This is where I balk again at Miller's strategy His live courses are just under 2000 per person but if that's not an option including for me since I currently work in Southeast Asia there's an online course option which comes in at a whopping 1500 Worse yet the price is not give on his well crafted website but you have to reuest permission to apply for the course then in an email the price is sent with another problematic notion a 48 hour ticking clock to make the decision to buy the course I just received notice that my 48 hour window of opportunity is closing no thanks Mr MillerBelow is the email blast just receivedThis private invitation is only good for another 24 hours If you're tired of wasting money on websites that don't work If nothing is happening when you send your email campaignsIf your elevator pitches fall flatThe pain stops hereIf you haven't clarified your message your current marketing is costing you money You're pouring water in a leaky bucketThere's a better way to talk about your products and services in a way that compels people listen and respond StoryBrand helps you uncover itBut what a minute let's go back full circle aren't these the reasons I bought the book in the first place? Do I really have to spend 1500 or to learn about this since it’s supposed to be fully covered in the book? Also as another reviewer just wrote be warned you that if you sign up for the videos and forms you will be inundated with emails trying to sell you into his other programs Be advised that there is an MLM component behind this book