101 Contrarian Ideas About Advertising Doc ÂDownload ß Bob hoffman

Book Û 101 Contrarian Ideas About Advertising Ë Bob Hoffman

101 Contrarian Ideas About AdvertisingNg out loud From the author of the popular blog The Ad Contrari An excellent collection of commentary on current marketing beliefs Very funny very wiseBob is the little child who points out that the emperor is wearing no clothes while too many of his advertising colleagues go along with the hype because it pays their salaries This man has a great sense of humour plenty of relevant agency experience courage And his position is ethical he cares about advertisingmarketing and the consumer the same can't be said for so many consultants peddling hype and fads to unwitting marketersProfessor Byron Sharp

Kindle 101 Contrarian Ideas About Advertising

101 Contrarian Ideas About Advertising Doc  Download ß Bob hoffman ´ [Reading] ➺ 101 Contrarian Ideas About Advertising By Bob Hoffman – Dcmdirect.co.uk The curious world of advertising is revealed in 101 delicious bite size pieces that will have you nodding your head and laughing outThe curious world of advertising is revealed in 101 delicious b I enjoy books with the audacity to speak the truthOr at least the truth as seen by the authorYou don't have to agree with everythng a writer puts down in print to admire and respect himAll you need is the knowledge that he arrived at his opinion by giving some concerted thinking about the subjectSome things I knew Gary Halbert was wrong on But he is still often praised because he put his opinions out there and why he thought themI feel the same way about Mr HoffmanIf you are in advertising I think you will find this book refreshingHoffman smashes some often repeated phrases while giving the reasons people that believe in them are wrongIf you can get the Kindle version so you can set it on the audio option to be able to listen to it as you relax is my suggestion Then relax and enjoy

Bob Hoffman Ë 101 Contrarian Ideas About Advertising Epub

Ite size pieces that will have you nodding your head and laughi I have worked in the advertising field for close to 40 years and for the most part loved every minute of it Bob Hoffman's analysis of what is truth and what is bulls had me laughing and agreeing all the way through He's brilliant acerbic and a downright curmudgeon but he's totally right about the internet and the ridiculous claims made about how it has changed the advertising world forever Read this book and weep if you've blown your precious marketing dollars by following the web hucksters advice You will be glad you found the ad contrarian before you lost the farm altogether