FREE PDF ↠ BOOK Reality in Advertising

Rosser Reeves Ø Reality in Advertising EPUB

FREE PDF ↠ BOOK Reality in Advertising Ø ➺ [Reading] ➼ Reality in Advertising By Rosser Reeves ➯ – Dcmdirect.co.uk Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising Published in 1961 Reality in Advertising was listed for weeks on the O put art and techniue ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising rather than raising it But evenimportant is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales Here in short is a concise forcefully written guide that has been called a 'Rosetta Stone' for the advertising business an essential book for anyone who works in advertising or uses advertising extensively It is today reuired reading in hundreds of great corporations and many of the world's leading business school Rosser Reeves was a dynamic and powerful copywriter one of the few in 1960 inducted into the Copywriters Hall of Fame There's a reason for that He knew and practiced reality in advertising He stripped away the myths that were long held and that are still held today He provided his clients with the practice of good principles that you'll read in this bookAny copywriter or advertiser who is not fortunate enough to own a copy of this book is a sad character indeed It is a gem If you have to pay 300 for it buy it In your hands you'll own the most dynamic truth ever written about selling your clients products and services and writing great copy making advertising pay major dividendsYou say this book was written in 1960 How valuable could it be today? Perhaps valuable than many books being offered up by contemporary writers What you discover in this book are practices that most people no longer use That's sad because they're taking money profits off the table They're losing market share Advertisers are paying for sales copy and ad campaigns that will never work because big egos are involvedWhile many of the books written today about advertising on the Internet for example will be outdated in a few years this book I venture will never be outdated While many copywriters today attempt to be great writers who are admired by their peers; writers who are puffy and interested in selling their own skills than their client's products Rosser Reeves was interested in one thing selling every widget he could for his clients That's what this book is all about That's why I love it and value it That's why it is indeed a classicIn the book Reeves shoots down many of his contemporaries He shoots down myths Yes he talks about the uniue selling proposition which he helped make famous The USP is remarkably important Yet few copywriters even bother to discover their client's USP They're not salespeople They want a showcase for their own so called talent and not a tool with which to sell products Trouble with all this is you simply can't sell without having a handle on the USPReeves wrote copy to sell He didn't write to win awards He knew that awards were unimportant He gives the example of two television commercials that the advertising community said were terrible They laughed about them and explained how they would make them better And yet these two commercials made their advertisers rich they outsold all other commercials that the ad people thought were so great You see ad people are not good judges of what's good The consumer is the ultimate and most effective judge The consumer is the only award that countsI've read some unkind reviews about this book I challenge anyone to find a greater book for the advertising professional I have some four decades of advertising experience under my belt and I learn each time I read this book I value the words as if they were freshly found gold coins If I had a choice of being a copywriter like Rosser Reeves and one of these gurus of today who is so in love with his own words and style and wants to showcase his own talents I'll choose to model after ReevesFor in the end a

TEXT Ï Reality in Advertising Ø Rosser Reeves

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising Published in 1961 Reality in Advertising was listed for weeks on the general best seller lists and is today acknowledged to be advertising's greatest classic It has been translated into twelve languages French Japanese Spanish Dutch German Italian Portuguese Danish Swedish Norwegian Finnish Hebrew and has been published in twenty one separate editions in fifteen countries Leading business executives and the advertising cognoscenti hail it as the best book for professionals that has ever come out o Unknown today but by a few Reeves is important than ever More important to understanding the fundamentals of advertising than even David Ogilvie It's the only book that focuses on the mythic USP uniue selling proposition He also re introduces two critical advertising metrics penetration the percentage of people who remember an ad vs the total number who saw the ad and usage need the percentage of people who actually bought the product vs those who saw the ad Reeves writes one to one and a half page very short chapters so it's an easy and enjoyable read with very very sharp and understandable messages growing out of a good USP and effective advertising practices Plenty of good real examples MUST READ

TEXT Reality in Advertising

Reality in AdvertisingF Madison Avenue For typical comments see back of jacket Rosser Reeves says The book attempts to formulate certain theories of advertising many uite new and all based on 30 years of intensive research These theories whose value has been proved in the marketplace all revolve around the central concept that success in selling a product is the key criterion of advertising In the course of explaining his own hard headed approach Mr Reeves shows why the ad campaigns for many products are just so much money poured down the drain He has some devastating things to say about advertising's misguided men the aesthetes and the puffers wh No none sense or BS Straight up facts data and what REALLY works in advertising for past present and futureA book to read over and over and applyAnyone involved in advertising growth hacking CRO marketing etc and is interested in finding out how to move the needle of their campaigns should pick this upThe chapters are super easy to read The author did a great job distilling it to its essence and stripping it out of all the fluff and fillers as ALL books should beThe only thing that's missing which would've made this my favorite book of all time is actual marketing collateral and adsThat said the examples are good enough to give you directions