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text Æ Consumers Are From New Jersey Ð Bob Hoffman

In marketing today delusional thinking isn't just acceptable it's mandatory In Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman author of 101 Contrarian Ideas About Advertising and The Ad Contrarian explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention fed by a cultural echo chamber of books articles and conferences in which people like them talk to people like them Bob Hoffman is pure awesomeness As a marketer who has less than 10 years of experience this book and Bob's blog has really opened my eyes to the delusion I've been trapped inIf your failing employer and its marketing department has fallen drunk to the promise of social media and content then Marketers are From Mars Consumers are From New Jersey will give you a reality check into what is really going onThis book and Bob's blog helped me purge the BS assumptions made from professional BSers especially in this era of marketing where content reigns supremeFor example Pop Marketers will preach about how brands should have meaningful interactions with consumers Reality is that consumers don't care at all about most brandsThe most important thing Bob's book did for me was that it allowed me to truly see where I stood within the four stages of competence for my marketing skills I was unconsciously incompetent as a marketer in almost every way Seeing my incompetence I've gone to re read Kotler and Porter with a new light absorbing and understanding than I've ever had before

eBook Marketers Are From Mars

Marketers Are From Mars Consumers Are From New JerseyIn marketing today delusional thinking isn't just acceptable it's mandatory In Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman author of 101 Contrarian Ideas About Advertising and The Ad Contrarian explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention fed by a cultural echo chamber of books articles and conferences in which people like them talk to people like them As an online marketer selling Google Adwords for search I can vouch that every thing said in this book about social media is true Also the reality of banner ads and display ads with fake views is true In fact the whole book is evidence based and well true Enjoy

Bob Hoffman Ð Consumers Are From New Jersey pdf

Download Marketers Are From Mars kindle ç Consumers Are From New Jersey » dcmdirect Ø ❮Read❯ ➹ Marketers Are From Mars, Consumers Are From New Jersey ➼ Author Bob Hoffman – Dcmdirect.co.uk In marketing today delusional thinking isn't just acceptable it'In marketing today delusional thinking isn't just acceptable it's mandatory In Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman author of 101 Contrarian Ideas About Advertising and The Ad Contrarian explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention fed by a cultural echo chamber of books articles and conferences in which people like them talk to people like them Your browser does not support HTML5 video