Download A techniue for producing ideas Book ↠✓ James webb young

Book A technique for producing ideas

Download A technique for producing ideas Book ↠ ✓ James webb young È ★ A technique for producing ideas PDF / Epub ✈ Author James Webb Young – Dcmdirect.co.uk This concise and powerful book lifts the lid on the creative process and elouently details the steps needed to create exThan the most learned and detailed texts on the subject of advertising Mr Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process This was uick & to the point It opened up a new realm of curiosity for me Specifically don’t discount the small ideas you may have Use your curiosity to research the idea to exhaustion Play with it Then when you can’t come up with anything else let it all incubate and the real idea will form From there it will need molding and some fine tuning But whatever you do don’t give up See it through to completion

James Webb Young Ï A technique for producing ideas Kindle

This concise and powerful book lifts the lid on the creative process and elouently details the steps needed to create exciting new ideas Advertising copywriters engineers poets painters a Yes it gives you the 5 step systemno magic here Good examples and anecdotal information My only gripe is it reads a bit like a doctoral dissertation or something written in the 1930's I can't easily find the original publication date but it obviously predates the computer eraAd men like the legendary Porter Stansfield have used this method to come up with multi million earning campaigns like the one about investing in fiber optic cable companies when they started by comparing them to getting in on the ground floor of the railroad system and creating visions of you becoming the next robber baron So it works if you work the systemHowever there's not really any detailed how to here This is a general what to do bookIf you are looking for specific exercises in idea generation you may be much satisfied with a book like Michalko's Thinkertoys

Text Å A technique for producing ideas Ï James Webb Young

A technique for producing ideasNd scientists have all benefited from its text to make creative breakthroughs Advertising trailblazer William Bernbach wrote James Webb Young conveys in his little book somethingvaluable The principles inside this book are not new not complicated yet profound Whether they are New to you or are a refresh of things you already knew it is well worth the small investment of money and time to read and then put these principles into action