Doc Ð All Marketers Are Liars ☆ The Underground Classic That Explains How Marketing Really Works Download ↠ Seth godin

Kindle All Marketers Are Liars

Doc Ð All Marketers Are Liars ☆ The Underground Classic That Explains How Marketing Really Works Download ↠ Seth godin ô [Download] ➵ All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Yson vacuum cleaner or Fiji water or the iPod But beware If your stories are inauthentic you cross the line from fib to fraud Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse That's a lesson learned the hard way by telemarketers cigarette companies and sleazy politicians But for the rest of us it's time to embrace the power of the story As Godin writes Stories make it easier to understand the world Stories are the only way we know to spread an idea Marketers didn't invent storytelling They just perfected i This was a uick and insightful read In typical Godin writing style he explains through example and storytelling how the business situations of today are asking not for commoditization and efficiency but depth and personalization Customers need a story to tell themselves in order to spend on a product that is likely available cheaper somewhere else Although I agree with many critiues noting that Godin's ideas may not be new in the business world his delivery provides a much richer experience in learning about them than any textbook or MBA course likely wouldIf you have a background in business it likely that you will find this less than exemplary in relevant information If you are new to business and marketing this is a great way to introduce and start thinking around the topics in creative ways

Mobi æ The Underground Classic That Explains How Marketing Really Works ✓ Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow Legendary business writer Seth Godin has three essential uestions for every marketer What's your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories And if they do it right we believe them We believe that wine tastes better in a 20 glass than a 1 glass We believe that an 80000 Porsche is vastly superior to a 36000 Volkswagen that's virtually the same car We believe that 225 sneakers make our feet feel better and look cooler than a 25 br I'm almost halfway through the book but I can't read it any bc his writing style makes it hard to comprehend the ideas as you're readingThe books starts out with a few main points different people share a worldview find a common worldview and figure out how to reach that group and sell to them by telling them a story The story consists of lies that people who share that worldview tell themselves to feel comfortable in the world For instance food products labeled as organic help me live longer Its not necessarily a lie but its a view shared by many people who value their longevity a shared worldview And that group of people will believe it whether or not organic labelled food will actually help them live longerI've simplified his main idea I think and I didn't do it very well that IS his main idea though Its simple pretty brilliant However the first 30 pages in the book tells it all I believe I don't think its necessary to read the rest about halfway through the book I'm finding some repetition of the main ideasAdditionally I'm having trouble getting through the rest of his book bc of his writing style its somewhat conversational He writes as if he is talking to a live audience Which is fine if you hear a speech it is easy to follow the speakers line of though because lack of phrases and complete sentences are compensated by tone of voice and voice pitch Its okay to be grammatically informal if you're talking aloud to someone else rises and falls in the voice emotion even facial expression help you follow the ideas But on paper I'm finding this way of writing hard to follow His ideas are already somewhat complex and need a lot of explanation so the writing style makes it harder to understandReading this book is exhausting I don't look forward to reading the rest

Seth Godin ✓ And Why Authenticity Is the Best Marketing of All Mobi

All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works And Why Authenticity Is the Best Marketing of AllAnd And believing it makes it true As Seth Godin has taught hundreds of thousands of marketers and students around the world great marketers don't talk about features or even benefits Instead they tell a story a story we want to believe whether it's factual or not In a world where most people have an infinite number of choices and no time to make them every organization is a marketer and all marketing is about telling stories Marketers succeed when they tell us a story that fits our worldview a story that we intuitively embrace and then share with our friends Think of the D It's a must read book for every marketer and every consumer Marketers might be able to improve their performance and consumer will understand why they do and buy what they do and buyExtremely significant is Godin's definition of the great story A Great story is trueGreat Stories make a promiseGreat stories are trustedandGreat stories are subtleThese four sentences define the scope It' s not easy to reach by any marketer And consumers need to understand their own behavior better to Know Your their power If consumers demand that marketers align their products with worthy goals the world can move toward a better direction very uicklyI wished marketers would read Godin's warningIt seems like an easy out Figure out some internally approved story that you can trot out to the sales force and use in a magazine ad and you're setActually if you do that you're deadI am always baffled how many stories which are trying to sell an expensive program begin with the story of some character who is completely broke and has also maxed out his credit cards but THEN borrows money to buy this program and ends up being a millionaire twelve months later HaGodin offers hundreds of interesting example each one with valuable information whether you work in the particular industry or buy these products or not Marketing today is an ever rapidly evolving process and good marketing people learn cross industries Even Steve Jobs learned from NikeFinally Godin hones down on what every consumer should think about before swiping the card The lie a consumer tells himself is the nucleus in the center of any successful marketing effortThis book is highly recommended In fact it should be a must read book for any HS senior to be read again five years laterGisela Hausmann author of the naked meaning no fluff books