Kindle ä HBR's 10 Must Reads on Sales with bonus interview of Andris Zoltners HBR's 10 Must Reads Bonus Article An Interview with Andris Zoltners à Philip Kotler

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople If you read nothing else on sales read these 10 articles We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success This book will inspire you to Understand your customer's buying center Integrate your sales and marketing operations Assess your business cycle and its impact on yo

Philip Kotler à HBR's 10 Must Reads on Sales with bonus interview of Andris Zoltners HBR's 10 Must Reads Bonus Article An Interview with Andris Zoltners Text

HBR's 10 Must Reads on Sales with bonus interview of Andris Zoltners HBR's 10 Must Reads Bonus Article An Interview with Andris ZoltnersUr sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes Major Sales Who Really Does the Buying by Thomas V Bonoma; Ending the War Between Sales and Marketing by Philip Kotler Neil Rackham and Suj Krishnaswamy; Match Your Sales Force Structure to Your Business Life Cycle by Andris A Zoltners Prabhakant Sinha and Sally E Lorimer; The End of Solution Sales by Brent Adamson M