Digital PR Book Æ× Danny whatmough

Text Digital PR

Digital PR Book Æ × Danny whatmough × [Download] ➽ Digital PR By Danny Whatmough – Dcmdirect.co.uk Digital changes everything That's a truth that has played out across industries the world over And PR is a perfect example of an industry that has been forced to transform Across every PR discipline f Digital changes everMation It's a manual that summaries the trends affecting our industry It examines the techniues that have changed and also investigates some of the new approaches that are starting to emerge It poses the uestions that modern PR practitioners need to ask whether working in house or in an agency and will be eually relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly

Danny Whatmough ä Digital PR Doc

Different to the tried and tested approaches of the past This is a book about opportunity A book that shines a light on how adoption of data audience planning and creativity seen through a digital lens can transform an industry making itrelevant and necessary that ever before It's a celebration of the power of earned media in a world where we are as consumers of media increasingly shunning interruptive marketing and looking for connection and true engageme

Ebook Ò ä Danny Whatmough

Digital PRDigital changes everything That's a truth that has played out across industries the world over And PR is a perfect example of an industry that has been forced to transform Across every PR discipline from media relations and content creation through to social media and influencer marketing digital has changed traditional PR techniues and ushered in a whole new wave of specialisms that previously did not exist This book acts as a guide to this era of transfor