LOIS Logos How to Brand with Big Idea Logos reader Í How to Brand with Big Idea Logos Read ✓ George Lois


reader LOIS Logos How to Brand with Big Idea Logos

LOIS Logos How to Brand with Big Idea Logos reader Í How to Brand with Big Idea Logos Read ✓ George Lois Ì ➺ [Reading] ➼ LOIS Logos: How to Brand with Big Idea Logos By George Lois ➯ – Dcmdirect.co.uk George Lois is an American icon George Lois is an American icon in graphic design This book showcases his logos with his own comments on why they work A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communica I gave this as gift to someone in the advertising industry and they love it Timeless information from an industry giant

LOIS Logos How to Brand with Big Idea LogosGeorge Lois is an American icon in graphic design This book showcases his logos with his own comments on why they work A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communica I gave this as gift to someone in the advertising industry and they love it Timeless information from an industry giant

reader Ü How to Brand with Big Idea Logos ´ George Lois

LOIS Logos: How to Brand with Big Idea Logos ß Have designed is to create 'humanistic' symbols driven by a pregnant idea visualizing some recognizable aspect of the human experience and magically relating it to a uniue selling proposition that empowers great advertising and promotion If anyone wants to experience the creation of Big Idea Branding this astounding compilation of the work of George Lois is the ultimate form of clear precise eye popping communicati Probably one of the most creative people is advertising over the last 60 years is George Lois He created the Logos and print advertisements which are iconic today for New York Magazine Nickelodeon and Jiffy Lube and created advertising campaigns for MTV Time and New York’s Off Track Betting It was Lois who created the name for a “healthy food” NY restaurant and named it “Spa Cuisine” Of course he didn’t copyright – or trade mark those words so now it’s in the dictionary as a common nounLois is a great and funny speaker – search on YouTube and an author of 5 books on advertising This book is a bit different The 224 pages are unnumbered and there is no index but each page is populated by one to five color illustrations of logos that Lois was involved with For each one he gives a brief explanation He even includes the cover designs of his own books and projects that never happened or are in the works the cover design for a forthcoming bio of Chubby CheckerIn the rear of the book he devotes about 30 pages to commenting on logos that he was NOT involved in such as Ford RCA Victor and Michelin TiresA lot of his campaigns were for “local” clients and were not familiar to me but reading the comments did give me background on his projects Admen by their nature are egotistical and self promoting Lois is no different But his 60 years of success show that he deserves the accoladesThe book is printed on heavy glossy paper and even though only 55x85 in size it weighs in at over a poundI hope you found this review both informative and helpfulSteve Ramm“Anything Phonographic” reader Ü How to Brand with Big Idea Logos ´ George Lois

George Lois ´ How to Brand with Big Idea Logos text

George Lois ´ How to Brand with Big Idea Logos text Tion His Big Idea branding and logo design developed with a built in conceptual catchy brand name can visually impart information in a nanosecond delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain and has the potential of bringing instantaneous success Lois boldly states My goal with the vast majority of the brands I have named and logos I A small sized book full of one man's logos It would be boring except the man happens to be a genius Even his rejected logos are great